Since 1941 establishment on Ban Moh, the oldest jewelry business area of Thailand. We have a reputation for unsurpassed quality and professional service which continue to last. For the revolution, we turned to “The Charming” Jewelry. Every piece ,uniquely handcrafted to fame supreme standard, truly dazzles the senses with exquisitely-set gemstones. With knowledge and accumulated experience more than 80 years, we serve our patrons with unique creations, combined with personality, costume, and gemstones. If you looked into a gemstone jewelry and found that it is a perfect reflection of your own characteristic – the quintessence of irresistible radiance and unwavering strength, you would be with “The Charming”, a true symbol of incredible beauty and utmost jewelry. Please welcome to the world of “The Charming”